Thursday, June 14, 2012

Hate technology but still want clients?

Do the words social media elicit a sneer from you? Have you set up your LinkedIn profile out of guilt and never logged in again? If your passport picture is more recent than your Facebook profile shot, you might just be a tad opposed to using technology and social media to get clients.

There is hope
Yes, there is a world out there for you—the tech challenged-wanna stay in the old world entrepreneur. You too have many potential clients who feel exactly as you do and shun the internet.
Your personality and skill set is exactly perfect for the right kind of client who is looking to meet you face to face or by the good old fashioned phone. There is no stigma to that, it still works!

What you do need
As a small business growth coach, I’ll give you a pass on having to market yourself on social media but there are a few rules you still need to follow so you can get clients:

Fish where your fish are
If you’re not speaking, networking or reaching out in some way to your target audience, you are missing the client boat in a big way. How are they supposed to know they need your help if they don’t know you?

Have a clearly defined niche
If you help everyone and offer them every service, you don’t have a defined niche. Ruthlessly focusing on a specific segment of the population (ie. I help service based solopreneurs) and talking about only one thing that you can offer them (ie. I offer them marketing coaching) will ease the crease between the eyebrows (ie. confusion) of those who were kind enough to ask “So what is it that you do?”

Speak to your target’s pain
If the minute you open your mouth and your ideal client thinks “this guy gets me and can help me”, then you’re probably talking about your client’s pain and how you can help relieve it instead of just talking about yourself. I don’t care if you’re not on social media but if you’re not talking about your client’s pain, you’re just using up air.

Be visible
Social media and technology allows us more access to people’s lives, so if you’re going to cut off this channel for your visibility, make up for it by being everywhere that your target is—on the radio show they listen to, in the magazine they read and in the trade show they attend. Be ubiquitous.

If you’ve got all these above bases covered, I’m sure you’ll find that even tech haters and nay sayers can have a thriving and booming business and will put those bloggers and tweeters who never come out from behind their computers to shame.

Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let's talk!

Bio:Chala's mission is to help entrepreneurs overcome fear and embrace the joy of marketing themselves to share their gifts with the world. Chala is the person you go to if you want to jump quickly to the next level of your business potential. A certified business coach, she cut her corporate teeth as a marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and lastly BIC Inc. With a lifelong desire to use her corporate experiences to help managers and business professionals to increase their productivity, Chala has a practice supporting small business owners who want to get more clients through marketing and branding more effectively

1 comment:

  1. There is definitely something to be said for face to face contact, but the added reach you can get by moving the conversation online is definitely worth it. I think the biggest deterrent social media can just be really intimidating and people don't always know where to start.